11 Jun 2018

Designyourhome.com brings 122 custom build homes to market at Squirrel Wood, Basingstoke

Designyourhome.com brings 122 custom build homes to market at Squirrel Wood, Basingstoke

Homebuyers in Basingstoke will now be able to design their own home for the same price as buying one ‘off the shelf’, thanks to 122 custom build homes launched at Squirrel Wood.

Through the Homes England pilot project, in partnership with designyourhome.com, homebuyers in the area will be able to customise their house from a huge array of layout options, such as the number and size of rooms, ground floor extensions, and an extensive choice of internal fixtures and fittings.

designyourhome.com (DYH), a sister company to ZeroC, is a Places for People Group brand, and has been set up to bring custom build housing into the mainstream, ensuring purchasers can create a home that is tailored to their needs.

According to designyourhome.com, the custom build homes at Squirrel Wood will be no more expensive than the equivalent open-market homes – with prices for a finished 2-bedroom home starting from £260,000.

Furthermore, homebuyers may, subject to the legislation that is in force at the point they buy their home, make significant savings on stamp duty as it may only be payable on the plot price. And in many cases, the plot price is below the stamp duty threshold.

In a first for the UK, full planning permission has already been secured from Basingstoke Council for the homes and the planning permission covers all the design options.

One of the main stumbling blocks to designing and building your own home in the UK is the length of time it takes to get a project through planning. Through securing consent upfront for all the possible build variations, buyers will be able to move into their custom-built home within about 6 months.

In another industry first, designyourhome.com is subsidising the cost of renting temporary accommodation while the custom build home is being built.

Buyers will be able to contract designyourhome.com to build the house. If they have the skills, they will be able to build the house themselves, which gives homebuyers freedom in terms of choice, but also to factor in affordability through self-building.

Kim Slowe, managing director of designyourhome.com said, “For far too long purchasers of new build homes in the UK have been given very little or no choice on both the layout and fitting out of their home. This makes little sense given that a home is likely to be the biggest purchase that an individual will ever make.

“designyourhome.com changes that as it gives homebuyers real choices, while keeping the purchase and build process simple. designyourhome.com has been designed to put the consumer in control for the very first time.”

David Cowans, Chief Executive of Places of People Group said, “Custom and self-build housing is a key part of the solution to the housing crisis, increasing choice and quality for homebuyers. Yet we are lagging behind our European friends – it accounts for about 1 in 10 new homes in the UK, while in France it is more like 60 per cent and in Austria it is 80 per cent. This launch in Basingstoke will help bring custom build into the mainstream, and it is consumers who will benefit.”

Kelly Hillman, Senior Specialist at Homes England said, “Homes England is pleased to be working with designyourhome.com on this large scale custom build project. Squirrel Wood contributes to the supply of new homes whilst providing a greater choice of product in the market for buyers.”

Squirrel Wood, Type E


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